It all began with bad breath. Well, Ivan's bad breath...
Greenies were first developed in the basement of Judy and Dr. Joe Roetheli... Later these were enhanced with help from nutritionist and human dentist Dr. Lon Lewis.
The first sales of Greenies for dogs at Kansas City Home Show.
Patent awarded for Greenies.
Greenies dental chews were the first to receive the Veterinary Oral Health Council Seal of Acceptance for control of plaque and tartar build-up.
Greenies is acquired by Mars Pet Care.
Launch of new generation Greenies treat. New formula biometrically re-designed with a new improved chewing texture and nutritionally complete recipe.
Greenies becomes #1 selling dental chew in the USA. Selling in all 50 states and exporting to multiple countries worldwide.
Independent efficacy study published in 'Journal of Veterinary Dentistry'.
Greenies® launched in the UK for Teenie, Petite, Regular and Large dogs. Available in all good pet stores.